The Bindlestiff Family Cirkus would like to thank you for your help in bringing the Cirkus to town. Because we are a little different from the bands that you may be used to presenting in your space, we have listed some tricks that have worked for us in 10 years of bringing Cirkus entertainment to music venues. If you are not a venue, but a friend who is helping with advance promotions, here are some basic details to get the ball rolling: Everyone should know that the Cirkus is coming! This means that we want to see posters on every corner, announcements on the radio, articles in the newspapers, skywriting, billboards, clowns on television, and fliers on every counter! The Cirkus needs a focused campaign that publicizes its many unique features, especially the fact that WE ARE A CIRKUS.

1. Remember, everyone loves the Cirkus! They just don't know it yet. Play our Promo DVD on the bar TV. They'll see foxy chicks on trapezes, fire eaters, a sword swallower, acrobats, tattooed jugglers, The Blue Bunny- and they'll want MORE!



2. Venues and promoters will receive promotional packages that include press releases, masters for invites, and posters. Downloadable press kits and promotional materials are available at http://www.bindlestiff.org/p_tools.html You will need to include and/ or verify the location, date, time, and price of the event specified. Please double check all of the information before you make hundreds of copies.



3. Invites look best on assorted bright colors or in full color. Remember, it is a Cirkus. The fliers should be passed out, thrown from high windows, and left on counters around town. We have learned that if you hand a person an invite that is on fire, the person will generally come to the show.



4. The press release should be faxed or sent to all local newspapers and public, alternative, and rock radio stations. Most papers have deadlines at least one or two weeks prior to the event. Ask the weeklies to write a story that will come out a couple days before the show.



5. Please link to our web page at http://www.bindlestiff.org. If creating a listing on your website, take a look at what these venues have done:
   • www.the-garage.ws (click on the jackalope logo to see a great page)
   • higherground.frontgatetickets.com/choose.php?lid=4764
   • www.fleisher.org/calendar/bindlestiff.php



6. The Bindlestiff Family Cirkus is available for phone interviews. Media can call 347-404-0422 (Keith Nelson) and 917-744-6844 (Stephanie Monseu). We are also available for radio talk shows, television appearances, and on occasion, death defying stunts. We do an on-air Radio Sideshow that is foolproof. We also suggest that venues do a few on air ticket giveaways. We'll gladly send CD's in advance with our show music: play it in the club, send it to the radio stations, put it on your i-pod!



7. If you are unable to do adequate promotion please let us know at least one month prior to our arrival. If there is a local Street Team postering and flyering service, please put us in touch. Email keith@bindlestiff.org with details.



8. If you have any questions, contact us immediately! 347-404-0422 (Keith Nelson) or 917-744-6844 (Stephanie Monseu)
9. You can do a lot of promotions/publicity without spending much money. When it comes to spreading the word, use your local resources: word of mouth, email groups, the internet (myspace, tribe, etc.), etc.